News Updates: January 2007
from the month of January 2007 are listed below.
UPDATED: Natick agrees to revert to old
Written by Justin on January 18, 2007 at 9:25PM
Nouvelle at Natick holds topping off
- Natick is no more: the mall has
reverted back to the name it held from its opening in 1966 until
November 17 of last
year. General Growth officials agreed to give in to the pressure of
several (town of) Natick officials, who claimed that the mall was
trying to steal the identity that the town had laid claim to since
1651. While mall management considered the rebranding of the mall to be
a move that paid homage to the town, many felt that the name created a
great deal of confusion between the town and the retail/residential
project. Natick selectman Josh Ostroff, who spearheaded much of the
effort, was pleased by the change. In an interview with the MWDN,
Ostroff noted that the move shows the mall's continued effort to work
with the town.
- Many traces of the Natick brand
remain; however. All of the decor in the mall promoting the expansion
features the now-former logo, and the logo remains on the mall's
website at natickmall.com.
- The return of the mall name is
temporary, however. Natick Mall senior marketing manager Stephanie
Gambino told Framingham/Natick Retail that while the phrase Natick Mall
will remain the facility's legal name and will remain on all road
signage as well as in the street name of Natick Mall Road, the mall
will be branding itself with a new word added onto the end of Natick,
e.g. Natick _______.
- More information about this
breaking news can be found online at http://www.metrowestdailynews.com/homepage/8998995946444423167
Written by Justin on January 18, 2007 at 7:12PM
Could "Ken's Steak House & Luxury
Hotel" soon flank Rte. 9?
Written by Justin on January 18, 2007 at 7:05PM
Controversy brews over usage of 'Natick'
- Possibly. Tim Hanna, owner of
the restaurant legendary for its salad dressings, is evaluating
constructing either a hotel or a small shopping plaza on the property
of Ken's and the adjacent building that previously housed Borders.
According to an article in the Boston Globe, Hanna is looking into
partnering with a "name-brand" hotel chain and begin construction some
time within the next three to five years.
- The article is online at http://www.boston.com/news/local/articles/2007/01/18/hotel_may_join_menu_in_future_kens_says/.
Written by Justin on January 16, 2007 at 11:36PM
Natick unveils plans for grand opening gala
- The two entities best known for
their use of the word Natick - the town of Natick and the mixed-use
development previously known as the Natick Mall - are setting the stage
for what could become an interesting ordeal over the General
Growth-owned establishment's new symbol.
- In November 2005, mall
officials filed with the United States Patent and Trademark Office in
Alexandria, VA; to trademark usage of its newly incorporated logo, the
cursive-styled 'n' with the word Natick written beneath. However, many
in the town feel that the act of trademarking the 'N' word and symbol
goes too far. With the mall's trademark application in a 30-day
opposition period, the Natick Board of Selectmen is scheduled to
evaluate the application on January 22 to determine whether any steps
should be taken. Some, including selectman Josh Ostroff, are concerned
that the mall's application may prevent the town from using a stylized
symbol in the future to promote itself.
- More can be found in the MWDN
Written by Justin on January 14, 2007 at 1:11PM
Natick (mall) gets mention in Forbes
- With less than nine months
until the opening of the Natick Mall's luxury expansion, planning has
begun for the grand opening of the facility. An invitation-only, gala
will take place on September 6 with guests slated to include Natick
native Doug Flutie and the "social, business, and civic 'who's-who' in
the Metro West area." Proceeds from the event will be donated to the
Doug Flutie, Jr. Foundation for Autism.
- The gala is being designed by
Steve Kemble, the Dallas-based party planner and star of the Style
Network's Who's Wedding Is It Anyway?,
who will design the celebration to incorporate the themes Hip,
Luxurious, Inspired, and Unique, and food, entertainment, music, and
decor to match. Mall general manager Frank Lazorchak and Laurie Flutie
will serve as the co-chairs of the event.
- The full press release will be
posted shortly on the From
Bread to the Natick 2007 Expansion page.
Written by Justin on January 14, 2007 at 12:57PM
Lemnios set to leave Natick
- The Natick Mall received
mention in a recent story in Forbes about the world's 10 largest malls.
While the article focuses on the building boom of malls in Asia and the
fact that the only American mall to remain on this list is the King of
Prussia Mall in suburban Philadelphia, PA; it also mentions the ongoing
expansion project at the Natick mall as one that mirrors GGP's vision
of acquiring and revitalizing properties. The article states:
- Longtime anchors Macy's and Sears aren't
going anywhere, but a major expansion will add two luxury condominium
complexes and an upscale shopping area headlined by Neiman Marcus and
- You can see the full article
online at http://www.forbes.com/business/2007/01/09/malls-worlds-largest-biz-cx_tvr_0109malls.html
Written by Justin on January 14, 2007 at 12:49PM
Waldenbooks at Natick to close Jan. 22
- That appears to be the case.
Natick Town Administrator Phil Lemnios is slated to leave town in
several months to begin work as the town manager of Hull. Lemnios, a
key figure in the approval of the expansion project at the Natick Mall,
said to the Boston Globe that
after several years of running Natick, he was attracted to the idea of
running a community like Hull with a substantially smaller budget. He
also served as the town manager of Hull from 1992 to 2003, before
accepting the position in Natick.
- The full story can be found at http://www.boston.com/news/local/articles/2007/01/07/former_town_manager_lemnios_plans_to_return_to_post_in_hull/.
Written by Justin on January 14, 2007 at 12:40PM
- In an effort to phase out some
of the company's smaller stores, Ann Arbor, MI-based Borders has
decided to shutter several Waldenbooks stores in eastern Massachusetts
that are underperforming or located close to a full-service Borders
store. This decision will lead to the closing of the Natick Waldenbooks
on January 22nd, to be followed by the closing of the Needham
Waldenbooks on Jan. 23 and the Copley Place Brentano's on Jan. 26. The
closest Borders store to the Golden Triangle following this move will
be the location near the Solomon Pond Mall in Marlborough.
- More information can be found
from the Needham Times at http://www.townonline.com/needham/homepage/8999012487235895295.
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